a new kind of social engagement strategy
The inaugural SMB Social Media Makeover Forum here in Atlanta is in the books. Small businesses from a cross section of industries came out during Digital Atlanta to learn from social media experts as they helped High Road Craft Ice Cream and Sorbet, Hannah Solar and Clickscape with their social engagement strategies. Over the next week, we will be sharing key insights from the half day discussion, but I think we accomplished what we set out to do. … [Read more...]
Has your small businesses taken the social media plunge but lost its momentum? Are you getting the results you want or expected? Is it a matter of needing more time or money? Or so you need a better handle on managing your content, engagement, lead generation and measurement? Working with Zoomerang.com's online survey tool that allows users to create, send and analyze results, we have put together a survey asking small businesses to identify obstacles standing in the way of getting their engagement strategy to the next level. Take the brief SMB Social Media Makeover survey: … [Read more...]
Do you have "Facebook Fatigue" or are you just tired of disappointing social media results? For many small and mid-sized businesses, the issue is not burnout; it's about doing engagement right. … [Read more...]
Here's something unexpected. A recent survey conducted by Zoomerang found that small and mid-sized businesses (SMBs) located in the Great Plains and Southeast states are embracing social media at a quicker pace than other areas of the country. The survey polled more than 500 SMB decision makers on the adoption of social media for business use and how these social media profiles are managed. It's surprising given that the West Coast is more often than not seen as the leader in the social media space. But SMBs in the combined regions outpaced their West Coast counterparts. … [Read more...]
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