How does a company use social media to attract customers - especially in an industry where establishing thought leadership and addressing public policy issues are so critical? That was the core focus of the second session of the SMB Social Media Makeover Forum. Hannah Solar's President and CEO Pete Marte and Sales and Marketing Operations Manager Sarah Dougherty sought advice from a panel of social media experts that included Debbie Curtis-Magley - Public Relations Manager, UPS, Josh Martin - Manager of Social Media, Arby’s Restaurant Group, Seth Miller - Senior Manager, Turner Entertainment Networks, David Landsman - Director of Strategic Alliances, mfg.com. … [Read more...]
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