This post about American Express is the first in a planned series to profile how big companies are engaging small businesses via social media. (Please comment below if you have suggestions on future companies to highlight.) Big Social Media Meets small Business will look at the opportunities created, programs, initiatives and strategies undertaken, and lessons learned by big business. It's a resource for big companies, but it will also explore ways small business can learn from big companies to use social media more effectively. … [Read more...]
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