Social engagement success remains elusive for local Atlanta marketers -- even as it plays a greater role in their overall marketing efforts. That was one of the findings of a Technology Association of Georgia (TAG) Marketing Society survey discussed today during the Strategies for Making Social Media Matter panel discussion I moderated here in Atlanta. The panelists included: - Steve Chalk (@IBMSteve) - Midmarket Social Media Manager, IBM - Natalie Johnson (@NatalieJohnson) , Digital Communications Manager, The Coca-Cola Company - Shana Keith (@Shanak77) - PR Director, Cbeyond - Adam Rice (@looxii) - Co-founder of Looxii … [Read more...]
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