Is it time to reset social media expectations? For social media advocates, a new IBM Survey may make you want to reconsider how you are positioning social media to your management team. It appears hype is out, and value is in. The State of Marketing 2011: Unica’s Annual Survey of Marketers report concluded: Once again, social media remains the reigning champion among emerging marketing channels, leading the way with 53% current usage. But marketers’ enthusiasm is burning less brightly than last year, suggesting that we have passed the peak of inflated expectations and are focused on finding the value that social channels can yield. … [Read more...]
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