How can social media be used to attract a wider audience and extend the reach of your company's products beyond your own backyard? These were some of the key questions raised in the first session of last week's SMB Social Media Makeover Forum. The session featured a panel of social media experts -- Shana Keith - PR Director, Cbeyond, Mark Henneges – Head of Digital Strategy, ING, Nicole Jayne - Director of Community, Scoutmob -- and High Road Craft Ice Cream and Sorbet CEO and Founder Keith Schroeder who is dissatisfied with his results and wanted advice on how to take his company's social engagement to the next level. Dissatisfied with your social media results? Take the brief SMB Social Media Makeover survey -- designed with Zoomerang to pinpoint where performance breaks down and dissatisfaction with social media efforts begin. That’s the point where we can decide what actions are needed to make over a strategy and remove obstacles for success. … [Read more...]
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