BIG Social Media Meets small Business: Dell

BIG Social Media Meets small Business: Dell

  BIG Social Media Meets small Business is an ongoing series of corporate profiles that examines how the enterprise is using social media to engage small and mid-sized businesses. Each profile highlights best practices — looking at channels used and lessons learned. Each profile also asks what can small businesses learn from their experiences. We continue the series with Kerry Bridge @KerryatDell - Dell's small and medium business social media manager. … [Read more...]

BIG Social Media Meets small Business: Microsoft

BIG Social Media Meets small Business: Microsoft

BIG Social Media Meets small Business is an ongoing series of corporate profiles that examines how the enterprise is using social media to engage small and mid-sized businesses. Each profile highlights best practices — looking at channels used and lessons learned. Each profile also asks what can small businesses learn from their experiences. Today the BIG Social Media Meets small Business series features Michael Westgate - senior customer marketing manager in Microsoft’s US Small and Midsize Business Organization. … [Read more...]

BIG Social Media Meets small Business: AT&T

BIG Social Meets small Business: AT&T

Today, I feature AT&T in my series on how big companies are  engaging small businesses via social media. Big Social Media Meets small Business looks at the opportunities created, programs, initiatives and strategies undertaken, and lessons learned by big business. It’s a resource for big companies, but it will also explore ways that small business can learn from big companies to use social media more effectively. For insights, I turn to Trish Nettleship who is AT&T's B2B Social Media and Online Community Lead. … [Read more...]

BIG Social Media Meets small Business: IBM

BIG Social Media Meets small Business

Today we look at IBM in the BIG Social Media Meets small Business series. My goal is to look at how enterprise-level companies are using social media to reach small and mid-sized (SMB) businesses. For some insights, I turned to Ed Abrams, vice president of marketing for IBM Midmarket. … [Read more...]

BIG Social Media Meets small Business: Google

BIG Social Media Meet small Business: Google

Today's post in the BIG Social Media Meets small Business series takes a look at how the world's number 1 search engine is reaching out to small business and the role that social media plays in their strategy. I recently had a chance to ask Google's Kathy Daly-Jennings about their efforts when the national Google Get Your Business Online tour came to Atlanta. … [Read more...]