photos by Lindsey Lingenfelter
The SMB Social Media Makeover Forum was launched on November 8, 2011 in Atlanta. More than hundred small business owners and social media professionals attended the half day event to hear panels of social media experts share their makeover advice with three small businesses who were grappling with how to take their social engagement to the next level.
The SMB Social Media Makeover Forum took place during Digital Atlanta 2011 – a weeklong (November 7-11) calendar of events that focused on the digital and social media scene in Atlanta.
The discussion focused on ways to
- Set realistic expectations of social media
- Define a strategy that complements business objectives
- Prepare the management team for the implications of social media
- Share ideas for making content more engaging
- Understand the best metrics to measure impact and results
Program
8:00 – 8:30 AM Registration and Breakfast
8:35 AM Introductory Remarks by Dan Greenfield
8:45 AM Makeover Case # 1 – High Road Craft Ice Cream & Sorbet
Consultants:
- Mark Henneges – Head of Digital Strategy, ING
- Nicole Jayne - Director of Community, Scoutmob
- Shana Keith - PR Director, Cbeyond
9:45 AM Break
9:55 AM Makeover Case #2 – Hannah Solar
Consultants:
- Debbie Curtis-Magley - Public Relations Manager, UPS
- Josh Martin - Manager of Social Media, Arby’s Restaurant Group
- Seth Miller - Senior Manager, Turner Entertainment Networks
- David Landsman- Director of Strategic Alliances, MFG.com
10:55 AM Break
11:10 AM Makeover Case #3 – Clickscape
Consultants:
- Shashi Bellamkonda - Director of Social Media, Network Solutions
- Judi Knight - President, New Tricks
- Michael Erickson - Director of Marketing, Fifth Group Restaurants
- Lanelle Henderson - Regional Development Director, Constant Contact
12:10 PM Concluding Remarks and Thank You
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