They and two others (High Road Craft Ice Cream was announced last week.) will receive makeover advice from social media experts representing some of Atlanta’s leading brands including UPS, Turner, Arby’s, Cbeyond and Scoutmob. The third winner will be announced next week.
Hannah Solar is an Atlanta-based solar energy developer. Their expertise ranges from commercial and industrial solar energy to residential, farming and agriculture, and government and military solar energy applications.
Why was Hannah Solar chosen for a makeover?
Hannah Solar was chosen in part because it is a great example of a B2B play. We were attracted to a company where social media was being used to address commerce as well as environmental issues and public policy. Solar power and the environment are very topical issues.
CEO and Founder Peter Marte admits that they are like other small companies who face time constraints in implementing an effective social media strategy. Social media is part of an overall marketing strategy. They are using Facebook and Twitter but would like to extend its reach and influence.
For Peter, social media can help demonstrate their thought leadership and build credibility with potential customers. That’s important given the economics of solar energy installation. It’s an investments and decisions are not made lightly. Having a presence on line can help influence purchase decisions.
Peter is looking for “guidance in strengthening our strategic plan for marketing, best practices for implementation and channel integration and recommendations on turning social media into sales.”
We are confident his consultants will shed some light on their issues and generate a highly charged discussion.