a new kind of social engagement strategy
Did your company's social media strategy begin fully conceived or like most companies as a one-off experiment to "test the waters?" These tests may not be tied to your marketing objectives, but these initial efforts offer a taste of what is possible and show that a negative comment or two won't topple a brand. … [Read more...]
What would happen if you pulled the plug on your brand’s social media properties related to your marketing efforts? Would your customers notice? Would your senior executives care? If your blog, Facebook page or Twitter sites stir little interest, you’re not alone. Michele Dock and I have spoken to companies of varied sizes and from different industries. In our conversations, marketing folks have expressed their frustration and disappointment that customers just aren’t engaged the way they want them to be – despite their best intentions. More importantly, they are not quite sure how to proceed. … [Read more...]
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