What should we make of the growing number of recent surveys assessing the impact of social media on small businesses? What value do they have in helping us improve results? You may not realize it, but small businesses are a hot topic today. From Small Business Saturday to initiatives by Facebook and Starbucks, small businesses are seen as opportunities for growth. But making generalizations about small businesses is a tricky matter. … [Read more...]
Take a Survey to Pinpoint Obstacles Blocking Social Media Success
October 24, 2011 By Leave a Comment
Has your small businesses taken the social media plunge but lost its momentum? Are you getting the results you want or expected? Is it a matter of needing more time or money? Or so you need a better handle on managing your content, engagement, lead generation and measurement? Working with Zoomerang.com's online survey tool that allows users to create, send and analyze results, we have put together a survey asking small businesses to identify obstacles standing in the way of getting their engagement strategy to the next level. Take the brief SMB Social Media Makeover survey: … [Read more...]
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