a new kind of social engagement strategy
Back in April I asked whether your customers would notice if your company unplugged its social media properties? A breakfast discussion next month will probe the topic in greater detail. It's co-hosted by the Technology of Georgia (TAG) Marketing and Social Business Societies. The event will be held Thursday, July 21 from 7:30 AM to 9:00 AM. … [Read more...]
Did your company's social media strategy begin fully conceived or like most companies as a one-off experiment to "test the waters?" These tests may not be tied to your marketing objectives, but these initial efforts offer a taste of what is possible and show that a negative comment or two won't topple a brand. … [Read more...]
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