Makeover

SMB Social Media Makeover Takeaways: Olde Mecklenburg Brewery

May 16, 2012 By Dan Leave a Comment

Social Media Makeover Forum Takeaways: OMB

How can a small business use social media to create a stronger presence in their community and attract new customers? These were some of the questions raised at last week's SMB Social Media Makeover Forum. The first session featured John Marrino and Ryan Self from Olde Mecklenburg Brewery (OMB). They received advice from a panel of social media experts that included -- Lexi St Laurent, Director of Marketing & PR, Amelie's French Bakery, Megan Whiteside, Media Relations Representative, Hendrick Motorsports, and Samuel Sova, Director of Social Listening and Community Engagement, TIAA-CREF. … [Read more...]

Filed Under: Case Studies, Charlotte, Makeover, SMB Social Media Makeover Forum Tagged With: Amelie's French Bakery, Charlotte, Hendrick Motorsports, John Marrino, Lexi St. Laurent, Megan Whiteside, Ryan Self, Samuel Sova, small business, SMB, social media, Social Media Makeover Forum, TIAA-CREF.Chris Harrington

Social Media Makeover Sneak Peek: Medichest

May 3, 2012 By Dan Leave a Comment

Our final sneak peak video is Charlotte's Medichest - an ecommerce site focused on health and beauty products. They will be the third small business to receive a consultation at the SMB Social Media Media Makeover in Charlotte on May 8th. They will get advice from Becca Bernstein, Social Media Marketing Manager, Picaboo; Debbie Curtis Magley, Public Relations Manager, UPS; and Doug Caldwell, Vice President, Social Media Program Manager, Wells Fargo. The lessons learned from this session will focus on building a social media strategy and competing with larger better funded sites. … [Read more...]

Filed Under: Charlotte, Makeover, SMB Social Media Makeover Forum, Speakers Tagged With: Becca Bernstein, Charlotte, Debbie Curtis-Magley, Doug Caldwell, medichest, Mitch Kranes, Picaboo, small business, UPS, Wells Fargo. Social Media Makeover

Social Media Makeover Sneak Peek: Virtual Race Bags

May 2, 2012 By Dan Leave a Comment

Today's sneak peak video is for any startup or small company grappling with how to launch a social media strategy with a lean staff and limited resources. It features Charlotte's Virtual Race Bags They will be the second of three small businesses that will receive a consultation at the SMB Social Media Media Makeover in Charlotte on May 8th. … [Read more...]

Filed Under: Case Studies, Charlotte, Makeover, small business, SMB Social Media Makeover Forum Tagged With: Charlotte, Chris Harrington, Duke Energy, Gary Scwhake, Lisa Hoffmann, Luquire George Andrews, Michelin, races, running events, small business, SMB, Social Media Makeover Forum, sponsorship planning, Steve Jones, Virtual Race Bags

Social Media Makeover Sneak Peek: Olde Mecklenburg Brewery

May 1, 2012 By Dan Leave a Comment

Next Tuesday, May 8th, Charlotte's Olde Mecklenburg Brewery (OMB) will kick off the SMB Social Media Media Makeover in Charlotte. Lexi Laurent, director of marketing & PR, Amelie's French Bakery; Megan Whiteside, media relations representative, Hendrick Motorsports; and Samuel Sova, director of social listening and community engagement, TIAA-CREF will provide expert advice as OMB seeks strategic direction for its social media. The lessons learned from this session will be helpful for any small business looking to use social media to engage customers and build community. Here is a short interview with OMB's founder John Marrino explaining his brewery's social media challenges and what he hopes to get out of the Forum. … [Read more...]

Filed Under: Case Studies, Charlotte, Makeover, small business, SMB Social Media Makeover Forum Tagged With: Amelie's French Bakery, Charlotte, Community Engagement, John Marrino, Lexi Laurent, Megan Whiteside, Olde Mecklenburg Brewery, small business, SMB Social Media Media Makeover, Social Listening, TIAA-CREF

Social Media Makeover Advice: Michelin’s Steve Jones

April 26, 2012 By Dan Leave a Comment

Steve Jones is director of social media at Michelin North America and is deeply involved with their Twitter, YouTube and Facebook efforts and has almost 20 years' experience in communications and marketing. He will be one of the social media expert "consultants" at the SMB Social Media Makeover Forum on May 8th at the Mint Museum. I asked Steve to share his perspective on social media including the role that the Michelin Man icon plays in their strategy. … [Read more...]

Filed Under: Charlotte, Makeover, SMB Social Media Makeover Forum, Speakers Tagged With: Michelin, Michelin Man, small business, SMBs, Social Media Charlotte, social media makeover, Steve Jones

Is Your Small Business Website Leveraging Its Social Presence?

April 18, 2012 By Dan Leave a Comment

Is Your Website Leveraging Social Media?

Is your small business effectively leveraging its social presence? Are your social media properties hard to find? According to the latest data from vSplash's SMB Digitalscape, less than 20 percent of small business websites link to their social presence. That means a majority of SMBs are not taking full advantage of their efforts on sites like Twitter, Facebook and Linkedin to reach their customers. This failure leaves an opportunity for national players to gain a critical advantage in the local marketplace. And the website shortcomings of SMBs don't stop there. … [Read more...]

Filed Under: Makeover, small business, SMB Social Media Makeover Forum Tagged With: Charlotte, small business, SMB, SMB Digitalscape, social media ghost towns, social media makeover, vsplash

Charlotte-based Medichest Awarded Second Social Media Makeover Consultation

April 2, 2012 By Dan Leave a Comment

How does a small business site focusing on health and beauty products use social media to compete with large national drugstore chains and product manufacturers? That's the challenge for Charlotte-based Medichest.com and why they're receiving a consultation at the SMB Social Media Makeover Forum: Charlotte Tuesday morning May 8th at the Mint Museum Uptown. Medichest is an ecommerce site. It carries a full line of products, but a major point of differentiation is the hard to find items that most sites and stores don't have room for or desire to stock. Think long tail. … [Read more...]

Filed Under: Case Studies, Charlotte, Makeover, small business, SMB Social Media Makeover Forum Tagged With: Charlotte, CVS, drug and beauty aids, drugstore.com, Ecommerce, medichest, Mitch Kranes, RiteAid, social media, social media makeover

Big Meets Small: Charlotte’s Terry Cox Talks Social Media and Start-ups

March 22, 2012 By Dan Leave a Comment

Countdown to Social Media Makeover Forum: Charlotte

Bringing together big brands and small companies to learn from each other is a critical goal of the SMB Social Media Makeover Forum. Our Charlotte event on May 8th is no exception. Companies like UPS, Chiquita and Wells Fargo will share their lessons with three SMB makeover recipients and the small businesses in the audience. And that is why I reached out to Terry Cox president and ceo of the Big Council for some insight into Charlotte's start-up and entrepreneur community. … [Read more...]

Filed Under: Big Social Media Ideas for small Business, Charlotte, Makeover, small business, SMB Social Media Makeover Forum Tagged With: big business, Big Council, Charlotte Social Media Makeover, entrepreneur, social media, Startup, Terry Cox, Virtual Race Bags

What to Expect from a Social Media Makeover Forum

March 15, 2012 By Dan Leave a Comment

MAC Social Media Makeover Forum - Atlanta panelists

What can you expect to take away from the SMB Social Media Makeover Forum like the one coming up May 8 in Charlotte? See what Felicia Watts, owner of Hazlehurst House found out at last month's special Metro Atlanta Chamber Social Media Forum when she received a social media makeover consultation. … [Read more...]

Filed Under: Makeover, small business, SMB Social Media Makeover Forum Tagged With: Atlanta, Charlotte, Cook’s Warehouse; Julie Bryant Fisher, Felicia Watts, Fifth Restaurant Group, Hazlehurst House, metro Atlanta Chamber of Commerce, Michael Erickson, small business, social media, social media and small business, social media makeover, Social Media Makeover Forum

Southern Charm Meets Social Media at Metro Atlanta Chamber “Makeover” Forum

February 8, 2012 By Dan Leave a Comment

SMB Social Media Makeover Forum - MACOC edition

Social media meets southern charm as the historic Hazlehurst House will be the focus of a social media makeover consultation at the Metro Atlanta Chamber of Commerce on Thursday, February 16th from 3:00 PM to 4:30 PM. Click here to register. The Hazlehurst House, located south of Atlanta in McDonough, Georgia, is a venue for weddings, parties and other social and corporate events. Hazlehurst owner Felicia Watts will receive makeover advice from Michael Erickson - Director of Marketing, Fifth Restaurant Group ; Jim Brams – Public Relations, Cook’s Warehouse; and Julie Bryant Fisher – Senior Manager Communications, Metro Atlanta Chamber of Commerce. … [Read more...]