How can listening bring confidence and clarity to your social engagement strategy? That's the overriding question behind Listening Points™ -- the blog for Listen Interactive. Listening Points will focus on improving social engagement by listening better - to highlight how we communicate and feature what we can learn from what is said and left unsaid. Listening points as you may surmise is a counter weight to our reliance on talking points and content generation. To be sure, talking points have a critical role to play in communicating the message and extending the brand. They give a messenger focus and an audience clarity. They offer consistency and help frame the debate. Yet in the age of social engagement, talking points have gotten a bad rap. … [Read more...]
Follow