BIG Social Media Meets small Business: Dell

BIG Social Media Meets small Business: Dell

  BIG Social Media Meets small Business is an ongoing series of corporate profiles that examines how the enterprise is using social media to engage small and mid-sized businesses. Each profile highlights best practices — looking at channels used and lessons learned. Each profile also asks what can small businesses learn from their experiences. We continue the series with Kerry Bridge @KerryatDell - Dell's small and medium business social media manager. … [Read more...]

BIG Social Media Meets small Business: Microsoft

BIG Social Media Meets small Business: Microsoft

BIG Social Media Meets small Business is an ongoing series of corporate profiles that examines how the enterprise is using social media to engage small and mid-sized businesses. Each profile highlights best practices — looking at channels used and lessons learned. Each profile also asks what can small businesses learn from their experiences. Today the BIG Social Media Meets small Business series features Michael Westgate - senior customer marketing manager in Microsoft’s US Small and Midsize Business Organization. … [Read more...]

SMB Social Media Makeover Takeaways: Medichest

Social Media Makeover Forum - Charlotte

How does a small business ecommerce site use social media to compete with larger and better funded sites? That was the focus of the third session of the Charlotte SMB Social Media Makeover Forum, where online health and beauty aid site Medichest.com sought makeover advice from Becca Bernstein, Social Media Marketing Manager, Picaboo; Debbie Curtis Magley, Social Media Manager, UPS; and Doug Caldwell, Vice President, Social Media Program Manager, Wells Fargo. … [Read more...]

SMB Social Media Makeover Takeaways: Olde Mecklenburg Brewery

Social Media Makeover Forum Takeaways: OMB

How can a small business use social media to create a stronger presence in their community and attract new customers? These were some of the questions raised at last week's SMB Social Media Makeover Forum. The first session featured John Marrino and Ryan Self from Olde  Mecklenburg Brewery (OMB). They received advice from a panel of  social media experts that included -- Lexi St Laurent, Director of Marketing & PR, Amelie's French Bakery, Megan Whiteside, Media Relations Representative, Hendrick Motorsports, and Samuel Sova, Director of Social Listening and Community Engagement, TIAA-CREF. … [Read more...]

Social Media Makeover Sneak Peek: Virtual Race Bags

Today's sneak peak video is for any startup or small company grappling with how to launch a social media strategy with a lean staff and limited resources. It features Charlotte's Virtual Race Bags  They will be the second of three small businesses that will receive a consultation at the SMB Social Media Media Makeover in Charlotte on May 8th. … [Read more...]

Social Media Makeover Sneak Peek: Olde Mecklenburg Brewery

Next Tuesday, May 8th, Charlotte's Olde Mecklenburg Brewery (OMB) will kick off the SMB Social Media Media Makeover in Charlotte. Lexi Laurent, director of marketing & PR, Amelie's French Bakery; Megan Whiteside, media relations representative, Hendrick Motorsports; and Samuel Sova, director of social listening and community engagement, TIAA-CREF will provide expert advice as OMB seeks strategic direction for its social media. The lessons learned from this session will be helpful for any small business looking to use social media to engage customers and build community. Here is a short interview with OMB's founder John Marrino explaining his brewery's social media challenges and what he hopes to get out of the Forum.   … [Read more...]

Charlotte-based Medichest Awarded Second Social Media Makeover Consultation

Social Media Makeover Forum: Charlotte

How does a small business site focusing on health and beauty products use social media to compete with large national drugstore chains and product manufacturers? That's the challenge for Charlotte-based Medichest.com  and why they're receiving a consultation at the SMB Social Media Makeover Forum: Charlotte Tuesday morning May 8th at the Mint Museum Uptown. Medichest is an ecommerce site. It carries a full line of products, but a major point of differentiation is the hard to find items that most sites and stores don't have room for or desire to stock. Think long tail. … [Read more...]