BIG Social Media Meets small Business: AT&T

May 17, 2012 By Leave a Comment
BIG Social Meets small Business: AT&T

Today, I feature AT&T in my series on how big companies are  engaging small businesses via social media. Big Social Media Meets small Business looks at the opportunities created, programs, initiatives and strategies undertaken, and lessons learned by big business. It’s a resource for big companies, but it will also explore ways that small business can learn from big companies to use social media more effectively. For insights, I turn to Trish Nettleship who is AT&T's B2B Social Media and Online Community Lead. … [Read more...]

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BIG Social Media Meets small Business: IBM

April 27, 2012 By Leave a Comment
BIG Social Media Meets small Business

Today we look at IBM in the BIG Social Media Meets small Business series. My goal is to look at how enterprise-level companies are using social media to reach small and mid-sized (SMB) businesses. For some insights, I turned to Ed Abrams, vice president of marketing for IBM Midmarket. … [Read more...]

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BIG Social Media Meets small Business: UPS

April 16, 2012 By 1 Comment
BIG Social Media Meets small Business: UPS

Today, I continue my BIG Social Media Meets small Business series with Debbie Curtis-Magley. She is social media manager at UPS where she directs social media strategy, policies, and practices. Join her at the SMB Social Media Makeover Forum Charlotte where she'll share insights on monitoring, reporting, content planning and engagement across UPS's social media platforms.  … [Read more...]

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BIG Social Media Meets small Business: Google

March 30, 2012 By Leave a Comment
BIG Social Media Meet small Business: Google

Today's post in the BIG Social Media Meets small Business series takes a look at how the world's number 1 search engine is reaching out to small business and the role that social media plays in their strategy. I recently had a chance to ask Google's Kathy Daly-Jennings about their efforts when the national Google Get Your Business Online tour came to Atlanta. … [Read more...]

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Big Meets Small: Charlotte’s Terry Cox Talks Social Media and Start-ups

March 22, 2012 By Leave a Comment
Countdown to Social Media Makeover Forum: Charlotte

Bringing together big brands and small companies to learn from each other is a critical goal of the SMB Social Media Makeover Forum. Our Charlotte event on May 8th is no exception. Companies like UPS, Chiquita and Wells Fargo will share their lessons with three SMB makeover recipients and the small businesses in the audience. And that is why I reached out to Terry Cox president and ceo of the Big Council for some insight into Charlotte's start-up and entrepreneur community. … [Read more...]

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BIG Social Media Meets small Business: Intuit

January 19, 2012 By 2 Comments
BIG Social Media Meets small Business

This post on Intuit is the second in the Big Social Media Meets small Business series I launched to profile how big companies are engaging small businesses via social media. (See the first post on American Express's Open Forum.) Big Social Media Meets small Business looks at the opportunities created, programs, initiatives and strategies undertaken, and lessons learned by big business. It's a resource for big companies, but it will also explore ways small business can learn from big companies to use social media more effectively. … [Read more...]

Filed Under: Big Social Media Ideas for small Business

BIG Social Media Meets small Business: American Express

January 9, 2012 By 1 Comment
Big Social Media Meets small Business

This post about American Express is the first in a planned series to profile how big companies are  engaging small businesses via social media. (Please comment below if you have suggestions on future companies to highlight.) Big Social Media Meets small Business will look at the opportunities created, programs, initiatives and strategies undertaken, and lessons learned by big business. It's a resource for big companies, but it will also explore ways small business can learn from big companies to use social media more effectively. … [Read more...]

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