An Aha! moment - We all remember at least one that has stood out - that burst of pure insight when a mental knot suddenly unravels into an elegant solution or a clear course of action. I remember one of my first. I was struggling with a computer programming assignment in high school - in the days when computers used punch tape. … [Read more...]
Listening to Small Business Owners at the Business 400
September 9, 2011 By 1 Comment
I took a drive up Georgia State Rout 400 to Cumming Tuesday night for the Business 400 (blog; Twitter) monthly networking event. Stuffed myself with incredible BBQ. Thanks to Matt Brooks for letting me make a pitch for the SMB Social Media Makeover Forum and congrats to Steve and Stacey Voshall at the Financial Benefit Group for winning a free ticket. The Business 400 is conference partner. Meeting some members, I heard several social media success stories. But one thing was clear from connecting to folks like Steve Velleman owner of Mac Daddy Designs, maker of adirondack chairs and products or Karen Brown Willams who runs the Willams Firm a small law practice. … [Read more...]
Listening Point: On the Power of What is Left Unsaid
May 6, 2011 By Leave a Comment
They say a good listener pays attention to what is said and not said. Now consider that global Internet traffic has continued its exponential growth, undisturbed. As of May 2009, the size of the world's total digital content has been roughly estimated to be 500 exabytes. That same year, the Cisco Visual Networking Index IP traffic forecasted that annual global IP traffic will reach 667 exabytes by 2013. So imagine how big that figure would be if we tracked everything that was left unsaid in the world of online conversations. … [Read more...]
On the Power of Listening: A Point of Departure
April 10, 2011 By Leave a Comment
How can listening bring confidence and clarity to your social engagement strategy? That's the overriding question behind Listening Points™ -- the blog for Listen Interactive. Listening Points will focus on improving social engagement by listening better - to highlight how we communicate and feature what we can learn from what is said and left unsaid. Listening points as you may surmise is a counter weight to our reliance on talking points and content generation. To be sure, talking points have a critical role to play in communicating the message and extending the brand. They give a messenger focus and an audience clarity. They offer consistency and help frame the debate. Yet in the age of social engagement, talking points have gotten a bad rap. … [Read more...]
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